SmashFly Integration Overview
SmashFly is a Recruitment Marketing and Candidate Relationshp Management (CRM) solution. SmashFly helps you find, initiate and nurture candidate relationships so you both can better determine fit before hire to reduce costs, improve engagement, and increase retention.
With the SmashFly integration, jobs created in the Applicant Tracking System (ATS) will be sent seamlessly into SmashFly so that you can market these jobs across the web. With SmashFly, you can capture job seeker details in the CRM via opt-in forms before they apply to a job. You may then use SmashFly to conduct email marketing campaigns targeting these candidates in the CRM. Finally, with the SmashFly Cornerstone integration, you can view metrics on your recruitment marketing campaigns to see how a job seeker has progressed from a passive job seeker into an applicant in the ATS, and then into a hire.
Organizations spend a lot of resources to attract new leads through job ads and various marketing but lack the tools to monitor the return on investment (ROI). Which ads lead to the most clicks, new submissions, and eventually new hires?
SmashFly allows you to widen the funnel to attract more qualified leads, market to those who started but did not complete an application, nurture passive talent, and identify which sources impact hiring KPIs and yield the strongest new employees. By measuring the success of every campaign and source, you can optimize your spending cost.
Not only can you spend where it counts but you can also increase your conversion rate. Real time funnel conversion metrics allow you to see who dropped off on the career site search page, job ad, or application workflow. Remarket to these applicants so that they come back and complete their application. Remarket to these applicants with similar jobs or helpful content, thereby building your relationship with a potential new employee.
SmashFly allows clients to build targeted hiring campaigns to capture more qualified leads. Conversion metrics allow users to examine real time funnel conversion metrics, like views and clicks on job ads. SmashFly allows clients to identify and market to those who start but do not complete an application, and also allows you to nurture leads through automated email marketing campaigns.
- Capture leads through the SmashFly contact form and or career site
- Job distribution tools
- Support targeted hiring campaigns
- Market to leads who start but do not finish your application
- Nurture talent through automated email marketing campaigns
- SMS text campaigns
- Measure campaign’s success through click, open rate, submissions metrics, and more
Acme Co's Talent Acquisition team uses both Cornerstone and SmashFly as part of their recruiting tech stack. Amy, a Recruiter at Acme with "CRM Integration - Manage" permissions, wants to market a job in SmashFly that she has just created in the Applicant Tracking System (ATS). After creating the requisition, she returns to the Manage Requisitions page, clicks the drop-down arrow next to the requisition she wants to manage in SmashFly, and then clicks the "Manage" option. She is already logged into SmashFly, so the appropriate requisition to be marketed appears in her SmashFly view. She can take action on it from this view.
A candidate, Jane, is interested in jobs at Acme Co. The candidate conducts an Internet search for "Acme Co. Jobs" and sees a SmashFly-generated SEO landing page in the search results. Jane clicks the link to visit the landing page that is advertising jobs. She then clicks "Apply Now" for a specific job and is sent to the SmashFly Opt-In form. She submits her name and email address on the form and is then sent directly to the first page of the Cornerstone application for that job.
This functionality is only available for organizations that have signed a contract with SmashFly and are using Recruiting. This integration must be activated via the Edge Integration Marketplace. It is necessary to have an active account in SmashFly. When initiating the activation in Edge, you will send SmashFly the credentials you received from Cornerstone. You will then need to enter your tracking pixel code that you receive from your SmashFly account contact into the Edge Configuration area for SmashFly.
The following permissions apply to this functionality:
|PERMISSION NAME||PERMISSION DESCRIPTION||CATEGORY|
|Application Workflow Template - Manage||Grants ability to access and manage Application Workflow Templates. This permission can be constrained by OU and User’s OU. This is an administrator permission.||Recruiting Administration|
|Application Workflow Template - View||Grants ability to access and view Application Workflow Templates.||Recruiting Administration|
|CRM Integration - Manage||Grants ability to manage Recruitment Marketing actions on the Manage Requisitions page. This permission cannot be constrained. This is an administrator permission.||Recruiting Administration|
|Default Requisition Template - Manage||Grants access to manage Default Requisition Template Preferences. This permission can be constrained by OU and User's OU. This is an administrator permission.||Recruiting Administration|
|Requisition Template – Application Workflow Template - Manage||Grants ability to set and edit Application Workflow Templates when editing Requisition Templates. This permission can be constrained by OU and User’s OU. This is an administrator permission.||Recruiting Administration|
|Requisition Template - Manage||Grants ability to access and view Requisition Templates. This permission cannot be constrained. This is an administrator permission.||Recruiting Administration|
|Requisition Template - View||Grants ability to access and view Requisition Templates. This is an administrator permission.||Recruiting Administration|