SmashFly Integration - Overview

SmashFly is a Recruitment Marketing and Candidate Relationshp Management solution. SmashFly helps you find, initiate and nurture candidate relationships so you both can better determine fit before hire to reduce costs, improve engagement, and increase retention.

With the SmashFly integration, jobs created in the Applicant Tracking System will be sent seamlessly into SmashFly so that you can market these jobs across the web. With SmashFly, you can capture job seeker details in the Candidate Relationshp Management via opt-in forms before they apply to a job. You may then use SmashFly to conduct email marketing campaigns targeting these candidates in the Candidate Relationshp Management. Finally, with the SmashFly Cornerstone integration, you can view metrics on your recruitment marketing campaigns to see how a job seeker has progressed from a passive job seeker into an applicant in the Applicant Tracking System, and then into a hire.

Integration Guide

Select this link to download the SmashFly Integration Guide.

Business Value

Organizations spend a lot of resources to attract new leads through job ads and various marketing but lack the tools to monitor the return on investment. Which ads lead to the most clicks, new submissions, and eventually new hires?

SmashFly allows you to widen the funnel to attract more qualified leads, market to those who started but did not complete an application, nurture passive talent, and identify which sources impact hiring key performance indicators and yield the strongest new employees. By measuring the success of every campaign and source, you can optimize your spending cost.

Not only can you spend where it counts but you can also increase your conversion rate. Real time funnel conversion metrics allow you to see who dropped off on the career site search page, job ad, or application workflow. Re-market to these applicants so that they come back and complete their application. Re-market to these applicants with similar jobs or helpful content, thereby building your relationship with a potential new employee.

Feature Overview

SmashFly allows clients to build targeted hiring campaigns to capture more qualified leads. Conversion metrics allow users to examine real time funnel conversion metrics, like views and clicks on job ads. SmashFly allows clients to identify and market to those who start but do not complete an application, and also allows you to nurture leads through automated email marketing campaigns.

Features include:

  • Capture leads through the SmashFly contact form and or career site
  • Job distribution tools
  • Support targeted hiring campaigns
  • Market to leads who start but do not finish your application
  • Nurture talent through automated email marketing campaigns
  • SMS text campaigns
  • Measure campaign’s success through click, open rate, submissions metrics, and more

Use Cases

Acme Co's Talent Acquisition team uses both Cornerstone and SmashFly as part of their recruiting tech stack. Amy, a Recruiter at Acme with "CRM Integration - Manage" permissions, wants to market a job in SmashFly that she has just created in the Applicant Tracking System. After creating the requisition, she returns to the Manage Requisitions page, clicks the drop-down arrow next to the requisition she wants to manage in SmashFly, and then clicks the "Manage" option. She is already logged into SmashFly, so the appropriate requisition to be marketed appears in her SmashFly view. She can take action on it from this view.

A candidate, Jane, is interested in jobs at Acme Co. The candidate conducts an online search for "Acme Co. Jobs" and sees a SmashFly-generated search engine optimized landing page in the search results. Jane clicks the link to visit the landing page that is advertising jobs. She then clicks "Apply Now" for a specific job and is sent to the SmashFly Opt-In form. She submits her name and email address on the form and is then sent directly to the first page of the Cornerstone application for that job.

Implementation

This functionality is only available for organizations that have signed a contract with SmashFly and are using Recruiting. This integration is available for free via Edge Marketplace. Additional instructions for enabling and configuring the integration are available on the Setup tab of the integration in Edge.

When initiating the activation in Edge, you will send SmashFly the credentials you received from Cornerstone. You will then need to enter your tracking pixel code that you receive from your SmashFly account contact into the Edge Configuration area for SmashFly.

Security

The following permissions apply to this functionality:

PERMISSION NAME PERMISSION DESCRIPTION CATEGORY
Application Workflow Template - Manage Grants ability to access and manage Application Workflow Templates. This permission can be constrained by OU and User’s OU. This is an administrator permission. Recruiting Administration
Application Workflow Template - View Grants ability to access and view Application Workflow Templates. Recruiting Administration
CRM Integration - Manage Grants ability to manage Recruitment Marketing actions on the Manage Requisitions page. This permission cannot be constrained. This is an administrator permission. Recruiting Administration
Default Requisition Template – Manage Grants access to manage Default Requisition Template Preferences. This permission can be constrained by OU and User's OU. This is an administrator permission. Recruiting Administration
Requisition: Manage Grants ability to access and manage all requisitions regardless of ownership (constraints permitting). This permission also grants read-only access to the Applicant Review tab when creating or editing a job requisition. This permission can be constrained by OU, User's OU, and Grade. Recruiting
Requisition: Owner

Enables owner to access requisitions and applicants for requisitions for which they are an owner. This permission also grants read-only access to video interviews that are completed by applicants via HireVue. For portals with Referral Suite enabled, this permission also enables requisition owners to edit the referral source on the Applicant Profile page. This permission cannot be constrained.

Note: This is a dynamically assigned permission that is not available in Security Role Administration. If the user is removed as an owner, the permission is revoked for the associated requisition. This permission cannot be manually assigned. Also, if a user has both the permission necessary to manage requisitions and be a requisition owner, the constraints of the Requisition: Manage permission overrule those of the Requisition: Owner permission. For requisition owners that do not also have permission to manage requisitions, only certain fields are editable when editing a requisition.

Recruiting
Requisition Template – Application Workflow Template - Manage Grants ability to set and edit Application Workflow Templates when editing Requisition Templates. This permission can be constrained by OU and User’s OU. This is an administrator permission. Recruiting Administration
Requisition Template - Manage Grants ability to access and view Requisition Templates. This permission cannot be constrained. This is an administrator permission. Recruiting Administration
Requisition Template - View Grants ability to access and view Requisition Templates. This is an administrator permission. Recruiting Administration