Prior to this enhancement, tracking pixels could be added to custom Thank You pages in mobile friendly application workflows. While recruiters could use tracking pixels to capture data such as device used, ad clicks, and previous pages visited, it was challenging to match this data to hired employees.
With this enhancement, USER.GUID and JOB.REQUISITION.ID tags can be added to custom Thank You pages on application workflows so that recruiters can use the data gathered from the tracking pixel to connect hired candidates to the data that is tracked.
How Does This Enhancement Benefit My Organization?
- Find out which applicant sources yield the most qualified candidates.
- Easily identify and track where hired employees came from based on their application source.
- Measure which paid sources generate the most traffic and most qualified candidates.
ACME uses a Recruitment Marketing tool in addition to the their Applicant Tracking System (ATS) to help manage spend on job ads, measure the performance for marketing initiatives, and track the applicant conversion funnel. A recruiter for ACME posts six jobs that have opened up in a newly created department at her company. She posts the jobs to ACME's career site and four job boards. In the application, she includes a custom Thank You step that includes a tracking pixel given to her by their Recruitment Marketing tool. This tracking pixel includes a place to add a unique candidate and requisition identifier. The recruiter replaces this content with the USER.GUID and JOB.REQUISITION.ID tags. This tracking pixel will fire with the new tags once an applicant successfully applies to a position.
Once hires have been made, she runs a report in Reporting 2.0. This report filters candidates who are in a Hired status and includes candidates' USER GUID and Job Requisition IDs. This report is shared with their Recruitment Marketing solution so that they can marry their tracking pixel data to hired employee data.
When looking at the Recruitment Marketing tool, the recruiter will be able to identify which ads, devices, or any other information picked up from the tracking pixel yield the highest number of hired candidates.
The following existing permissions apply to this functionality:
|PERMISSION NAME||PERMISSION DESCRIPTION||CATEGORY|
|Application Workflow Template - Manage||Grants ability to access and manage Application Workflow Templates. This permission can be constrained by OU and User’s OU. This is an administrator permission.||Recruiting Administration|
|Application Workflow Template - View||Grants ability to access and view Application Workflow Templates.||Recruiting Administration|