Tag Support on Thank You Step - Overview

Prior to this enhancement, tracking pixels could be added to custom Thank You pages in mobile friendly application workflows. While recruiters could use tracking pixels to capture data such as device used, ad clicks, and previous pages visited, it was challenging to match this data to hired employees.

With this enhancement, USER.GUID and JOB.REQUISITION.ID tags can be added to custom Thank You pages on application workflows so that recruiters can use the data gathered from the tracking pixel to connect hired candidates to the data that is tracked.

How Does This Enhancement Benefit My Organization?

  • Find out which applicant sources yield the most qualified candidates.
  • Easily identify and track where hired employees came from based on their application source.
  • Measure which paid sources generate the most traffic and most qualified candidates.

Use Case

ACME uses a Recruitment Marketing tool in addition to the their Applicant Tracking System (ATS) to help manage spend on job ads, measure the performance for marketing initiatives, and track the applicant conversion funnel. A recruiter for ACME posts six jobs that have opened up in a newly created department at her company. She posts the jobs to ACME's career site and four job boards. In the application, she includes a custom Thank You step that includes a tracking pixel given to her by their Recruitment Marketing tool. This tracking pixel includes a place to add a unique candidate and requisition identifier. The recruiter replaces this content with the USER.GUID and JOB.REQUISITION.ID tags. This tracking pixel will fire with the new tags once an applicant successfully applies to a position.

Once hires have been made, she runs a report in Reporting 2.0. This report filters candidates who are in a Hired status and includes candidates' USER GUID and Job Requisition IDs. This report is shared with their Recruitment Marketing solution so that they can marry their tracking pixel data to hired employee data.

When looking at the Recruitment Marketing tool, the recruiter will be able to identify which ads, devices, or any other information picked up from the tracking pixel yield the highest number of hired candidates.

Implementation

This enhancement is available to all organizations using Recruiting.

Permissions

The following existing permissions apply to this functionality:

PERMISSION NAME PERMISSION DESCRIPTION CATEGORY
Application Workflow Template - Manage Grants ability to access and manage Application Workflow Templates. This permission can be constrained by OU and User’s OU. This is an administrator permission. Recruiting Administration
Application Workflow Template - View Grants ability to access and view Application Workflow Templates. Recruiting Administration
Requisition: Manage Grants ability to access and manage all requisitions regardless of ownership (constraints permitting). This permission also grants read-only access to the Applicant Review tab when creating or editing a job requisition. This permission can be constrained by OU, User's OU, and Grade. Recruiting
Requisition: Owner

Enables owner to access requisitions and applicants for requisitions for which they are an owner. This permission also grants read-only access to video interviews that are completed by applicants via HireVue. For portals with Referral Suite enabled, this permission also enables requisition owners to edit the referral source on the Applicant Profile page. This permission cannot be constrained.

Note: This is a dynamically assigned permission that is not available in Security Role Administration. If the user is removed as an owner, the permission is revoked for the associated requisition. This permission cannot be manually assigned. Also, if a user has both the permission necessary to manage requisitions and be a requisition owner, the constraints of the Requisition: Manage permission overrule those of the Requisition: Owner permission. For requisition owners that do not also have permission to manage requisitions, only certain fields are editable when editing a requisition.

Recruiting